I’m a Brand and Experience Strategist, specialized in uncovering human truths that drive impactful business solutions. My approach is radically human-centered, focused on gaining deep understanding of people’s needs and motivations to inspire products, experiences and communication that offer meaningful value. I’m intensely curious and believe true experts are always in learning-mode. My mission is to be the open mind that opens minds.

Some examples of work I contributed to:

 

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"Koert is thoughtful, creative and visionary. He's able to home in on the deeper layer of human truths where often the solution lies. He was critical in leading our insights efforts for a complicated B2B engagement. He immediately got up to speed on category complexities, managed our customer recruitment and interview process, and developed great understanding of the customers and their journey. I look forward to partnering with Koert on many projects to come."

John McCarthy, Head of Strategy Y Media Labs / MDC Partners

 

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"Koert is an exceptional strategist that can seamlessly bridge blue-sky innovation with tangible and actionable consumer insight. His understanding of early adoption trends complements his expertise in brand building very effectively. He's passionate and articulate when presenting as well and thoughtful and inquisitive when ideating. I couldn't recommend him more effusively -- a true and valuable contributor to the top creative and innovative brand teams." 

Max Lenderman, Founder, CEO and Chief Creative Director School / Project Worldwide