Great Planningness presentation for marketeers that want to DO
Thanks to Ingmar
How do you compare to your peers?
View more documents from Heather LeFevre.
The planner survey is out! Check it out if you want to know which agency has the strongest planning groups (Anomaly is one of them - yay!), if you make enough and if not who are the best recruiters to help you find another spot.
Post digital briefs by Gareth Kay
View more presentations from Gareth Kay.
Innovative Thunder strikes
Creative team Christian Behrendt and Leif Abraham (“Innovative Thunder”) wrote an actionable and fun book on marketing in the digital age. Which is not just about “doing something with social media”, in case you were wondering. Some of their mantra’s:
• Digital is not a job for specialists anymore.
• If an idea doesn’t work online, it’s not a good idea.
• Interactive doesn’t mean it’s digital.
• Add meaning, not media.
Download the book here for free and pay with a tweet.
PSFK presents Future of Retail report
PSFK presents Future of Retail report View more presentations from PSFK.
Great deck on brand programming
Mobile Trends 2020
Mobile Trends 2020 View more presentations from rudydw.
Great deck about brand utility
A useful guide to the brand utility View more presentations from Ingmar de Lange.
Great post from Gareth Kay on the brief in the post digital age
The brief in the post digital age View more presentations from Gareth Kay.
Social Media Cheat Sheet
Social media 101. Great cheat sheet made by Drew McLellan. CLICK to see it bigger.
Great TED talk by Jamie Oliver about how the unhealthy food landscape in America shortens the life expectancy of children. According to Jamie, schools need to cook proper local food onsite, every child needs to leave school knowing how to cook at least 10 recipes, food brands should put food education at the heart of their businesses and supermarkets need an ambassador in every store teaching us how to cook.