People Insights • Brand Strategy • Experience Strategy

As a creative and analytical thinker, I work with agencies and brands across the world to build winning strategies by solving problems collaboratively with internal teams and external consumers, experts and influencers. I began my career as a pioneer in utilizing co-creation and collaboration, and have been adding to my repertoire ever since with design thinking and data analytics as a backbone. I leverage both qualitative and quantitative research methodologies, as well as creative workshop and brainstorm techniques.

Brand Strategy

  • Brand positioning

  • Creative briefs

  • Messaging strategy

  • Content strategy

  • Minimum Viable Brand workshops

  • Brand Algorithm™

Consumer & User insights

Exploration & discovery:

  • Audience segmentation and mindset personas

  • Journey mapping

  • Messaging territories

  • Product opportunities

Validation & testing:

  • Concept testing

  • Product testing

  • Usability testing

Experience Strategy

  • Digital vision

  • Design briefs

  • UX research

  • Roadmapping

  • Design sprint facilitation


I’m based in Boulder, CO and Amsterdam, Netherlands – but work all over the world.

Phone: +1.303.949.4036
Email: koert@kaleider.co
Address: 2088 Broadway, Boulder, CO 80302 or Nieuwe Kerkstraat 118A, 1018VM, Amsterdam