Creative team Christian Behrendt and Leif Abraham (“Innovative Thunder”) wrote an actionable and fun book on marketing in the digital age. Which is not just about “doing something with social media”, in case you were wondering. Some of their mantra’s:
• Digital is not a job for specialists anymore.
• If an idea doesn’t work online, it’s not a good idea.
• Interactive doesn’t mean it’s digital.
• Add meaning, not media.
Download the book here for free and pay with a tweet.