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We use a wide variety of research and co-creation methodologies (qualitative, quantitative and data analytics; in-person and online) to gain deeper understanding of people’s attitudes, motivations and behaviors. 

Validation & testing:

  • Concept testing (name, logo, packaging, ads)

  • Product testing

  • Usability testing



Exploration & opportunities:

  • Audience definition and personas

  • Journey mapping (customers, prospects & users)

  • Messaging territories

  • Product opportunities

Examples of work (click on a picture to see the case study):